SEO Pricing

Baseline Reports
In order to build a point of comparison we document your current organic rankings in the search engines and your level of link popularity and search visibility. In some cases, you may already be on your way to top positioning for some keywords and it helps us determine which of those may be worth pursuing.

Keyword Research
Choosing the right keywords is the foundation of a good SEO campaign. We identify keyword phrases likely to be used in a search to find your website. This list will comprise of keyword phrases suggested by you as well as phrases we find while researching the your industry and competing sites. We then expand the list to include other terms used by people in actual searches related to your industry. From this keyword mega-list, we develop a detailed list that have the highest probability of success.

Meta-tag Creation
We carefully craft keyword-rich meta tags for your site including Title, Description, Keywords, and Robots tags for each individual page. This invisable information helps in your ranking and also in the way that some search engines display your listing.

Page Optimization
We optimize your pages paying attention to accurate keyword density, optimized text and images. If your pages make use of Flash, we optimize your code to make sure the content in the flash is available to search engines and users who may not use flash.

Directory Submissions
We perform hand submission to major directories. Your project level determines submission to paid directories such as Yahoo! Directory, described further in “Yahoo Directory” and “Linking” below.

Search Engine Submissions
Submissions to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and more.

Monthly Status Reports
Your account manager will provide you with ranking and web analytics reports on a monthly basis – complete with analysis and recommendations. These reports show you at-a-glance the progress of the optimization. You will see which keywords have achieved rankings and discover how many visitors are taking the actions you want them to take.

Optimization Testing
Prior to submitting your site; all pages are tested using our proprietary software. We scan the site; test for keywords, keyword densities and other issues that could adversely affect your site’s performance.

Link Building
Based on our linking research, we make contacts with potential one-way links, linking partners and industry-relevant sites or portals. We record and document all link relationships established (inbound and outbound). Our goal is to obtain at least 5-10 new links each month.

Structural Analysis
We uncover any issues with internal linking or structural issues that may inhibit ranking and produce recommendations for efficient restructuring.

Web Stats Analysis
We install Google Analytics on your site (if you don’t already have a web stats software) but more importantly – we give you the tools you need to see your business key metrics at a glance. Often, too much data is worse than none – we setup and report key performance metrics specifically designed for your business.

Dedicated SEO Manager
Your dedicated SEO manager will work with you to develop goals and a strategy for success and be available to answer all of your questions.

Local Search Listings
Includes optimization or creation of all local search listings for your company.

Competitor Analysis
An analysis of the top competitors for your primary keywords. This includes traffic estimation, inbound linking, search engine saturation and methods they are using to market their site. We provide a ranking report showing positioning for your top competitors.

Google sitemap
We prepare and submit a Google sitemap that can benefit you by giving Google the links to every page in your site.

SEO Copywriting
We provide you with keyword-rich, optimized content. We start with your content enhancing it with keywords and making certain it meets or exceeds the standards of all top-tier search engines.

Usability Analysis
Based on current and updated content, MOA analyses website for visitor useability/ease of navigation issues. This study will be presented with recommendations for changes to on page content or linking, in order to increase leads or sales derived by the site.

URL Optimization
Analysis and optimization of your site’s URL structure. Some URL structures are not conducive to search engines, such as URL strings that include a question mark or other methods of fetching data that a search engine may ignore. URL structure affects the way major search engines rank your website and optimum url’s can influence higher rankings for dynamic as well as static sites.

Yahoo Directory Submission Costs
Some of our plans include the initial $299 annual fee for express inclusion into Yahoo! Directory. MOA selects a relevant category and writes a strategic Title and Description. This is an annual fee and is highly recommended by MOA to help rankings in all major search engines, not just yahoo!

Premium Directory Submissions
These directories charge a fee to review or list your site. We submit your site manually to each directory and the charges are included in your SEO plan.

Conversion Optimization
We help you get the most from your site with strategic consulting and A/B testing to continually improve your conversions, leads or signups. The number of hours spent on conversion optimization tasks coincides with the plan you select.